Is Your Network Stuck in the Past?

What was your company network designed to be best at? If it is more than a few years old, chances are that it was not originally built with modern mission-critical applications, like video conferencing and VoIP, at the top of its priorities list. Limited bandwidth is the major sticking point here with many legacy network setups which rely heavily on “guaranteed” yet costly MPLS links.  As such, they can neither adapt well to changing network conditions nor easily support new use cases like pushing custom content.

How to close the bandwidth gap, using a software defined WAN
Today’s WANs must be capable of much more than their predecessors. For starters, end-user expectations have evolved to the point that instantaneous transmission is assumed for any voice or video application, despite the aforementioned bandwidth crunch. To meet these requirements when handling something like VoIP, the WAN must be able to:

  • Tap into an adequate pool of bandwidth across MPLS and/or broadband Internet links, as well as any cloud access networks.
  • Analyze and classify packets so that real-time traffic can be prioritized and given the best possible path through the network.
  • Collect analytics around the clock about each and every link, so that network teams can verify Quality of Service and continually improve capacity planning.

Capable of performing all of these tasks and many others, Talari’s THINKING WAN is an SD-WAN built for the real-time applications, distributed workforces and cloud-powered IT of today and tomorrow. It thinks for itself by monitoring the latency, jitter, packet loss and availability of every path so that video conferencing, VoIP and other critical applications like custom content are prioritized and reliable even in the face of network issues.

“Retailers and banks can unlock reliably managed, aggregated bandwidth for new use cases.”

It can also be implemented as part of a hybrid WAN architecture so as to make all circuits, whether MPLS or broadband, active and capable of supporting the most important traffic. In this way, organizations like banks and retailers can reduce their need to overprovision MPLS, plus they unlock reliably managed, aggregated bandwidth that can be put to work for promising new use cases.

Bringing the network into the future to better reach your customers
More specifically, gaining access to more bandwidth, as well as a networking platform for evaluating the quality of all of its constituent links across the WAN, gives organizations a leg up in reaching customers. Take digital signage as one prominent example.

Digital signage and the WAN
In a setting like a retail outlet, a programmable video sign can be updated as needed to announce new promotions, products or fire sales. Timeliness is of the essence here and requires a powerful and adaptable WAN with plenty of bandwidth.

WAN modernization will be vital in the years ahead as many more companies begin turning to digital signage for customer outreach. According to a report from Grand View Research, the digital signage market, worth slightly more than $13 billion in 2013, could hit $20 billion by the end of the decade.

Digital signage supported by a modern WAN is a great way to announce a sale in real time.Digital signage supported by a modern WAN is a great way to announce a sale in real time.

Health care and especially retail organizations are seen as the drivers of this expected growth. Much of the focus is on upgrades to display technology – i.e., adding 4K video screens – but effective digital signage will also depend on a WAN that can support custom, real-time content at possibly multiple sites.

The WAN and the changing face of the ATM
While retail is being remade with new displays and WAN architectures, the financial sector is also undergoing a network-driven makeover. Just look at ATMs.

Certainly, ATMs have not always been synonymous with the technological cutting-edge. Many banks were under scrutiny in 2014 for still running Microsoft Windows XP on their ATMs. But now they are moving on and exploring new use cases for these machines, such as interactive content.

For example, ATMs could receive and present offers to customers based on geography and demography. This arrangement would require certified ATMs connected to a secure network. Some real-world implementations use Internet-based networks, underscoring the importance of a WAN that can draw and manage bandwidth from sources other than traditional MPLS.

Don’t let your network get stuck in the past. Try a demo of Talari’s WAN solutions today to get on the path toward a modern WAN.

Categories: Software Defined WAN (SD-WAN), Application Performance/Application Quality, WAN to Cloud, Network Reliability


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